Harvard Business Review
John Deere went from selling machinery to become a data driven company. Learn how John deer is innovating through the internet of things and data analytics to help farmers improve their operations, bottom line, and ability to feed the world. Data, including crop management data and machine operation data, is collected from sensors embedded both in the machines and in the field. The value created for farmers is improved productivity, increased efficiency, decreased downtime, and reduced costs to ultimately maximize profitability.